Why Alt Text Matters

Why Alt Text Matters

The Why Alt Text Matters section explains the importance of adding alt text to images.

Alt text helps because:

• Screen readers use alt text to describe images to visually impaired users.
• Search engines index alt text to understand image content.
• Alt text displays when images fail to load.

Image Alt Text Best Practices

The Best Practices section provides guidance for writing image alt text.

Be Descriptive but Concise

Keep alt text descriptive and concise.

The current interface recommends keeping it under 125 characters.

Include Relevant Keywords Naturally

Use relevant keywords when they naturally describe the image.

Avoid Unnecessary Phrases

Avoid starting alt text with:

• “Image of”
• “Picture of”